Whilst I am an eternal optimist, I also
tend to embrace the worst case scenario. I remember the last recession at the
end of the 80s and the start of the 90s when the construction industry crashed
and when, as a director of a major construction company, my world was demolished.
That’s when I started to row my own boat and began working as a freelance PR
consultant. God, those times were tough, but to me, that was a natural
battlefield in which to do business, one that I remember to this day and
continue to respect. To me that was the norm: for 5 years nothing in the UK
I wrote this article four years ago
when the current downturn was beginning to bite. Looking at it now, it’s as
true to the day as it was when I put pen to paper and Crunch PR was born.
So, what is Crunch PR?
Ensuring your profile is raised sufficiently
high enough to be seen as a leader in your field when your competitors are
struggling to find market share. Anyone reading this communication for the
first time and not benefitting from BlackChilli client status may need a number
of pointers as what to do in what is perceived, for some, as tough times. I shall be posting a blog a day, each containing a PR policy "must"...
Rule 1 - Know Your Product
 |
Inovar
- the latest cabin from Norwegian Log Buildings, launched
at the RHS Hampton Court Palace Flower Show. |
This may sound like a silly rule but it’s
fundamental: be sure you know your product. As businesses grow, and the
coalface becomes further away , it’s possible to become out of touch with the
detailed elements of your business: after all, that’s what staff are for.
Whilst you are working on the business, you may not be working in the business.
Don’t let this trip you up: when markets shrink and it gets tougher, you may
become involved in working in the business again. Yes, we all know you set the
business up, but you may have become a dinosaur. Getting involved in marketing,
sales, proposal and presentations makes sure you are up to speed.
