About Me

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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Friday, 9 April 2010

Always Pitch on a Friday

If I have a lucky talisman in business it’s always pitching on a Friday. Now there may be factors that affect the receptiveness of a prospect on a Friday, such as the inner peace of knowing it’s the start of the weekend, but Friday has always worked for me. I win business on Fridays.

New client Benson Bros (Bristol) Ltd was one such case. This heritage, three generation company specialising in construction, maintenance and property development in the Bristol area called BlackChilli in to attend a recent board meeting to pitch to the directors on a Friday. Frosty stares of resistance were melted by our presentation and we are pleased to announce that Benson Bros (Bristol) Ltd have appointed BlackChilli to effect a local and national PR campaign to raise their profile as a trusted and sustainable provider of quality construction services in the West Midlands area.

Target media will include local and regional news as well as national construction press.

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