Spin In a Tin

BlackChilli has just been appointed by artisan food producer ‘When Britain was Great’ to help launch their new range of feel-good convenience food, designed to transport the consumer to a memory point in time when Britain was truly a great place to be. In this gloomy economic time ‘When Britain was Great’ wants to give all consumers in the UK that extra boost of nostalgia and reinforce a sense of national pride.

Suitable for all adult age groups, ‘When Britain was Great’ has produced a range of tinned ready meals that are themed to embrace the iconic dishes of a decade, from the 40s right up to the 90s. The unique tin design has a separate compartment on the base for a drink of that era to compliment the food inside.

To heighten the sense of nostalgia, when you open the tin, a tune associated with the dish and the appropriate time in history plays, thanks to a small micro processor. So get ready to wipe an eye, take a walk down memory lane and indulge yourself with the true taste of yesterday.

Meal combinations include:

40s - Bully beef and carrots, a drink of Pale Ale, with the tin playing the tune of wartime songstress Vera Lynn singing ‘We’ll Meet Again’.

50s - Traditional roast beef with two veg, a drink of Babycham, with the tin rocking to Cliff Richard’s “Livin’ Lovin’ Doll”.

60s - Fish & Chips, with mushy peas, a drink of Watney’s Red Barrel, with the tin playing the theme tune for the 1966 World Cup.

70s - Cheese fondue, with a drink of Black Tower, with the tin playing the tune of The Hills Are Alive, by Julie Andrews from The Sound of Music.

80s - Chilli con Carne, with ready mixed Margarita, with the tin playing the tune of La Bamba by Los Lobos.

90s - Chicken Tikka Masala, with a drink of Cobra beer, with the tin playing music from Café Del Mar.

Destined to be a winner, Pilar Lofo, the inventor of the concept and Managing Director of ‘When Britain was Great’ commented: “Having BlackChilli manage our launch and ongoing media relations is very exciting and we think the launch will make a lot of people smile and evoke special memories.”

“This is a great day for everyone. Enjoy it!” - Barry Walker