Rule 3 – Don’t Run Scared
Business is going to get tougher. However,
business is tough, get used to it. A business associate once told me (you know
who you are as you read this), that business is called business for a reason.
If it wasn’t, it would be called play and then everyone would want to do it. In
the coming months you are going to become more diligent in your marketing,
prospecting and sales strategies, without giving off those telltale ‘running
scared’ signals. Never run scared: stand firm with an air of confidence and
sell well. People like doing business with confident individuals.
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