Rule 11 - Dig Deep
When you are looking for new ways to
persuade prospects to take interest in your company, stay abreast of the latest
research and published articles to discover your target market's current needs,
desires and buying preferences. Put customer feedback forms on your website and
take steps to make your online presence more interactive. To increase your
company's visibility, associate with a charitable cause or community-based
group for a special event. Take a high-profile position rather than melting
into the crowd.
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