About Me

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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Thursday 25 July 2013

Crunch PR - Musings from Mr PR - Barry Walker. Rule 11.

Rule 11 - Dig Deep

When you are looking for new ways to persuade prospects to take interest in your company, stay abreast of the latest research and published articles to discover your target market's current needs, desires and buying preferences. Put customer feedback forms on your website and take steps to make your online presence more interactive. To increase your company's visibility, associate with a charitable cause or community-based group for a special event. Take a high-profile position rather than melting into the crowd. 



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