About Me

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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Thursday 18 July 2013

Crunch PR - Musings from Mr PR - Barry Walker

Rule 7 – CRM Is A Vital Tool 


If you haven’t got one, invest in a database package that is capable of running a customer relationship marketing programme (CRM). By listening carefully to your customers, you'll gain insight into what they want most and how you can provide it. Train your staff to always ask prospects where they learned about your company and use contact-management software to record all the information you get from them. 
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